Actress and TV presenter Nadia Sawalha and her teenage daughter Maddie have partnered with Boots and brands including Always, Gillette, Tampax and Venus, as well as Boots Tea tree and Witch Hazel, for its #TeenTalk campaign.

Boots and P&G's #TeenTalk research has shown that one in five parents are unsure about how to start the puberty conversation, with a quarter avoiding the talk completely. 13 year old Maddie commented 'Sometimes you don't feel like talking and sometimes you have lots of questions but might feel a bit embarrassed. But remember, they've been through it too and they know everything you're experiencing is completely natural, so just keep talking'.